Kewl

As far as summer fashion goes, clothes with built-in electric fans leave a little something to be desired.

But Hiroshi Ichigaya has managed to turn his breezy invention into the must-have item of the summer, thanks to sweltering temperatures and a power shortage stemming from the triple disasters that hit Japan in March. The founder of Kuchofuku, or "air-conditioned clothing" in Japanese, says sales for his clothes have increased 10-fold. Phones at his office haven't stopped ringing.