Steele won after a highly coordinated yet under-the-radar campaign in which his whip team sought to convince members that the RNC needed to reach out to centrist voters with a new voice.
He hop-scotched the country for months, meeting with members in their home states. At a candidates' forum Thursday night, Steele said he had raised about $250,000, making the race for RNC chairman likely the most expensive per capita in history.
“To my friends in the northeast: Get ready, baby, it’s time to turn it on.”
"We stand proud as the Conservative Party of the United States. And we will make sure to work hard to make sure those principles, those values that have made us the party of Lincoln." - Michael Steele
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